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Tuesday, April 15, 2014

Top Strategies for an Effective Sales Meeting

Top Strategies for an Effective Sales Meeting

I have been involved in sales meeting for nearly a decade now and i know that too often sales meetings become boring lectures, repetitive messages and even thirty or forty minutes of pointing out failures and problems and about 90% of the time there is no appreciation, even if the team perform well the managers used to say that market growth is better than ours and we still are not performing unto the mark. Not a good way to start the day! I assure that unplanned sales meeting becomes punishment for those that have to attend.

For effective sales meeting, it is very important to deliver them on daily basis, its a constant reminder to the managers and the sales staff to keep with the momentum, monthly, weekly and bi-weekly meeting do not have great results. For sales meetings to be effective, they should be delivered daily at the same time so that the organisation can come to depend on a standard way of opening the day. 95% of all sales managers agree they should do daily sales meetings but then don’t because they lack fresh and compelling content and soon find the meetings to be a waste of time. Here are the Top strategies to help you have an effective sales meeting.

Top Strategies for an Effective Sales Meeting:

(1) Held on daily basis for 20 minutes (Not very long - Not very short).
(2) Discuss the purpose of the day.
(3) To motivate and inspired and remind of the successes and possibilities.
(4) Tell the team actual techniques to handle situations better (not general lectures)

Avoid overloading the team with information that’s just information. Discuss the techniques of the successful ones in the sales team and appreciate them, do not entirely focus on the new sales people. The meeting should be short, inspiring, positive and focused on SOLUTIONS!  (Short means under twenty minutes.). All the number one organisations (in their market) in the world train their troops on daily basis.

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