Everyone has a base of power in their life where things are familiar and known. Typically, it starts with one’s family and friends. Most everyone has a place where there’s some element of understanding, comprehension, safety, security and strength. The easiest sale you’ll ever make in your life is to those people that already know you, trust you and want to help you. Everyone has a power base or a fan club. Don’t ignore it, work it, use it and mine it like gold.